Overview

A new automotive AI product needed help turning its product story into real sales conversations in the US market.

The objective was not just to run LinkedIn outreach. It was to build the outbound foundation around the product, including positioning, messaging, AI-assisted content systems, LinkedIn campaigns, email outreach, follow-ups, and response tracking, so the team could generate qualified conversations with US prospects.

Work Delivered

Research & Market Positioning

Think Big Digital started by building the strategic base for outbound.

This included:

  • Product and offer understanding

  • US market and audience research

  • Dealer pain point analysis

  • Competitor and positioning review

  • Buyer trigger mapping

  • Messaging direction for different prospect angles

The goal was to make sure outreach was built around actual market problems rather than generic product messaging.

Custom GPT System for Sales & Content Support

To improve speed and consistency across campaigns, we built a dedicated Custom GPT trained on the company’s internal knowledge base and sales context.

This system was structured around:

  • Product knowledge and core use cases

  • Target audience personas

  • Messaging rules and tone guidelines

  • Competitor notes

  • Proof points and positioning context

  • Content support for outbound campaigns

This allowed the team to create and refine campaign content faster while keeping the messaging aligned with the product and audience.

Campaign Messaging & Content Creation

We developed the content layer needed to support outbound across multiple touchpoints.

This included:

  • LinkedIn connection and follow-up messages

  • Email sequences

  • Follow-up campaigns

  • Outreach variations for different prospect segments

  • Post and image content to support visibility and credibility

  • Multiple messaging versions for testing and iteration

The content was built to move from broad product awareness toward more specific dealer-focused pain points and use cases.

LinkedIn Outreach & Automation

We ran LinkedIn outreach campaigns using Waalaxy and supported them with manual tracking and follow-up management.

The campaign process included:

  • Prospect targeting and outreach setup

  • Connection and message sequencing

  • Manual response review

  • Follow-up coordination

  • Campaign monitoring and adjustments

The objective was to create a repeatable outbound process while keeping message quality and follow-up visibility under control.

Email Outreach Support

To create additional touchpoints beyond LinkedIn, we also supported the campaign with outbound email outreach.

This helped reinforce the messaging and improve the chances of getting a response from interested prospects who may not engage through a single channel alone.

Response Tracking & Lead Movement

We maintained raw response sheets to track how the campaign was performing at the conversation level.

This included tracking:

  • Replies received

  • Interested leads

  • Follow-up status

  • Appointment activity

  • Live prospect conversations

  • Campaign movement across outreach stages

This made it easier to understand not just reply volume, but whether the campaign was generating actual lead movement and sales opportunities.

Campaign Iteration & Messaging Pivots

As the market responded, the messaging was refined to better match what US prospects were reacting to.

The campaign gradually shifted from broader product awareness messaging to more specific dealer angles around:

  • Cost and operational efficiency

  • Quality and consistency

  • Workflow improvement

  • Scalability for dealer operations

This helped the outbound system become more relevant to the target market over time.

Results Achieved

The campaign started generating responses from US prospects for the AI product.

According to client feedback, the campaign generated approximately 4–5 US responses per day over 2 days during one of the active outreach phases.

Alongside the feedback, campaign tracking sheets were maintained to record:

  • Prospect replies

  • Interested leads

  • Follow-up activity

  • Appointment movement

  • Ongoing sales conversations

These records helped demonstrate that the campaign was not only generating replies but also creating movement toward real sales conversations and appointment opportunities.

View campaign response tracking sheet

Business Impact

This project helped establish the outbound foundation for a new AI product entering the US market by consolidating research, messaging, automation, content, and tracking into a single system.

Instead of treating outreach as a one-off activity, the work focused on building a repeatable outbound process that could support lead generation, campaign learning, and sales conversation growth over time.

Outcome

The final result was a structured outbound system built to support US lead generation for an automotive AI product. From market research and positioning to Custom GPT setup, campaign messaging, LinkedIn automation, email outreach, and response tracking, the project created a working outbound engine designed to turn product messaging into real prospect conversations.