Overview
Think Big Digital partnered with Spinifex Sheds, an Australian provider of sheds and outdoor structures, to strengthen its local online visibility and turn organic search into a stronger lead-generation channel.
The project focused on improving local search presence, increasing qualified website traffic, and helping the business capture more demand from customers actively searching for shed solutions in their target regions.
Work Delivered
Local SEO Strategy & Planning
Think Big Digital developed and executed a local SEO strategy focused on improving visibility in geographically relevant searches and driving more enquiries from high-intent local prospects.
The work included:
Local keyword research
Geographic search opportunity mapping
Competitor review
On-page local SEO planning
Google Business Profile optimization
Local citation strategy
Content planning for local search intent
The goal was to improve how Spinifex Sheds appeared when potential customers searched for sheds and outdoor structures in their local market.
Local Search Optimization
We optimized the website to improve relevance for location-based searches and make it easier for search engines to understand the business’s local service focus.
This included:
Local keyword integration across key pages
Meta title and description optimization
Heading and content improvements
URL and internal structure refinement
Local landing page optimization
Search intent alignment for local service queries
These changes helped strengthen the website’s ability to rank for shed-related searches tied to specific locations.
Google Business Profile & Local Presence
A major part of the campaign focused on strengthening local trust and visibility through Google Business Profile and citation consistency.
This included:
Google Business Profile optimization
Business information updates
Local listing and citation work
NAP consistency across platforms
Visibility improvements for map and local search results
Credibility signals through profile enhancements
This work helped improve Spinifex Sheds’ local discoverability and support a stronger presence in local search ecosystems.
Content & Location-Focused SEO
To support local rankings and attract more qualified traffic, we created and optimized content designed around local buying intent.
This included:
Location-specific landing page content
SEO-focused website content
Informational blog and article support
Keyword-targeted local content optimization
Search-friendly service and product content
The content strategy was built to attract users searching for shed solutions in specific areas and guide them toward enquiry.
Results Achieved
The local SEO campaign delivered strong growth in both visibility and lead generation.
Lead Growth
Leads increased from around 20 per month to 100+ per month
Approx. 400% growth in monthly lead generation
Organic Traffic Growth
Organic traffic increased from around 220 monthly visitors to 3,000+ monthly visitors
Approx. 1,250% growth in monthly organic traffic
Search Visibility Impact
Improved rankings for targeted local keywords
Stronger presence in local search results
Greater visibility among customers actively searching for shed solutions in relevant areas
Business Impact
The campaign helped Spinifex Sheds build a much stronger local acquisition channel by improving visibility where buying intent was highest.
This contributed to:
Higher local search visibility
More consistent inbound leads
Increased qualified traffic
Better local brand presence
Stronger positioning as a trusted shed provider in target regions
Outcome
The final result was a strong local SEO growth campaign that helped Spinifex Sheds turn local search into a meaningful lead-generation channel. Through local keyword targeting, on-page optimisation, Google Business Profile improvements, citation work, and location-focused content, the business significantly increased both organic traffic and enquiry volume while strengthening its presence in the local market.