AI tool
HeyGen
HeyGen is an AI video generation platform that helps businesses create professional videos using AI avatars, voice cloning, text-to-video generation, video translation, and digital twins without cameras, actors, or production teams.
Overview
HeyGen is an AI-powered video creation platform designed for businesses, marketers, sales teams, educators, and content creators. Users can generate videos from text, documents, images, or prompts using realistic AI avatars and natural-sounding voices. The platform supports video translation, voice cloning, custom avatars, AI-generated presentations, product demos, training videos, social media content, sales outreach videos, and customer onboarding materials. Businesses use HeyGen to create high-quality video content at scale while reducing traditional production costs and turnaround times.
💡 Tip:
Use HeyGen to create personalized video messages for prospects and customers. Personalized AI videos can improve engagement, increase response rates, and help businesses scale outreach without recording each video manually.
Practical fit
Useful for
AI video creation Product demos Marketing videos Social media videos Training videos Customer onboarding Sales outreach Explainer videos AI avatars Video translation Voice cloning Internal communications Educational content Personalized video campaigns
Best fit
Small businesses Medium-sized businesses Agencies Marketing teams Sales teams Consultants Coaches SaaS companies Content creators Educators
Avoid if
You need advanced cinematic video editing You require professional film production software You only need simple screen recording You need a social media scheduler
Pricing and setup
Starting price
From $29/mo
Last verified
25 Jun 2026
Pricing note
HeyGen offers a free plan allowing users to create up to 3 videos per month. Paid plans start at $29/month for creators and include additional credits, longer videos, voice cloning, premium avatars, and advanced AI video features.
Resources & proof
Video 
Starting with HeyGen: Complete Interface Walkthrough (Episode 1)
HeyGen updates constantly — so instead of chasing buttons, this video teaches you the pieces: what they are, what they do, and where to find them no matter how the UI shifts.
Video 
Starting with HeyGen: Make Your First Stock Avatar Video, Start to Finish (Episode 2)
In this episode we make a complete stock avatar video together, start to finish. No guessing, no skipping steps.
Video 
Starting with HeyGen: Cloning Yourself with HeyGen, Step by Step (Episode 3)
Walking you through everything you need to know before you record your own.
Need help making this tool work in your business?
Think Big can help businesses develop AI video marketing strategies, create product demos, customer onboarding videos, multilingual content, sales outreach campaigns, and scalable video production workflows using HeyGen.
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