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Lead Research
How Often Should You Refresh Your CRM Data?
CRM data decay runs about 1% a month, not the 30% a year everyone quotes. What the measured numbers mean for how often you refresh.
By Think Big Digital TeamPublished 17 Sept 202611 min read
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Lead Research
Fake, Invalid or Just Unqualified? A Lead Quality Guide
Sales says your leads are bad. Marketing says volume is up. Run this 30-minute lead quality audit to find out which of the four problems you actually have.
By Think Big Digital TeamPublished 1 Sept 202610 min read
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