‘Content is the King’, they say and rightly so.
It is a darling of Search Engines, and Google loves content.
If your website has content that can engage and bind visitors, you do not have to make extra efforts to optimize your site. But unfortunately, many people pay heed to the website’s design and ignore that eventually, it is content that helps your websites win.
Given here are a few useful tips for creating killer website content that can make your website show on the top searches.
1. Purpose of the Website Should be Clear to You and Well-defined
The key to crafting a perfect copy with a suitable call-to-action is to identify the purpose of the content.
What does your website do?
Does it sell products or services, or is it meant for generating leads?
Some people aim to attract subscribers, some want to generate leads, and some want to attract subscribers.
2. Conduct a Research Work to Know The Top Rankers
You should begin by researching to know what your competitors are doing. Doing online research on the content being offered on your type of products or services helps.
Doing so will give you an idea about which sites are ranking, how they have planned their content, how they are targeting the audience and what is their call-to-action.
3. Keep the Content Concise and Easy-to-Read
Visitors matter. After all, you are writing content for them!
So, try to make your content concise and easy to read.
You need to put content in short pieces should break up large sections of the content into shorter paragraphs and sentences.
Adding high-quality images, visual elements, videos, etc., can make content more engaging.
Instead of writing in long paragraphs, you should go in for proper formatting of your content and present important information in bulleted points wherever needed.
4. Make Use of Conversational English
One of the most important tips for creating killer website content is putting all the information in conversational English.
You should write in a way like you are talking to the visitors.
Aim at putting information simply and lucidly and use a conversational tone only.
5. Expertise Shown Builds Credibility
If the content is informational and written by someone with expertise, it tends to grab attention.
Millions of searches are made daily, and people want to know something or the other.
If the content on any website can satisfy their quest, they will like it, feel engaged, bookmark the site and will come back to it again.
This, in turn, builds the credibility of your website.
The content should be aimed at giving visitors the valuable information they are looking for in a friendly manner.
6. Always Use Keywords In Your Content
Before writing your content, you should create a short list of phrases or words relevant to your industry and business.
But take care not to insert keywords unnecessarily into the content. Keywords stuffed content looks awkward.
However, by correctly using keywords, you can enrich your content. Use the keywords pertaining to your industry, service and products.
You can find out which keywords are ranking with the help of Google search or the Keyword planner tool.
Also, be careful in putting keywords on your site. They help the Search Engines identify and categorize your website pages for Search Engine indexing.
However, take utmost care not to stuff your website with keywords as this make your website sound like a robot, and you will lose visitors.
7. Call-to-Action Is Important
Increasing traffic merely to your websites and creating a positive User-experience is not going to help you much if visitors are not getting converted into customers.
To make website content effective, it should have call-to-action buttons and phrases that can provoke the visitors to be on your site.
Some people use multiple call-to-action on their site, which can also be done.
You need to take care that they are uniformly distributed.
These buttons should be placed wisely and relevant to the website pages.
8. Make Use of Multimedia
The purpose of content is to bind and engage the visitors.
It increases the time visitors spend on a site and makes it much more valuable. Inserting videos and images on the website can keep the readers well-engaged.
Using videos or images on every page is not advisable as this slows down the website’s speed.
However, using videos or other multimedia between the content can improve User Experience to a great extent and reduces bounce rate.
9. Write About What People Are Searching For
People are on a constant lookout for the services and products that they want on Search Engines.
What you need to do is to find out the most searched keywords and key phrases.
Framing content around those keywords will help them land on your website sooner or later.
10. Connect The Visitors With Your Own Story
People do not want simple statements and lectures.
They love to accept the facts that are endorsed with true stories.
Have you visited the most popular sites that are known for its content? Visit Crazy Egg, Hello Bar by Neil Patel and you will love how content is presented there.
One of the best practices to create good website content is connecting emotionally with the audience.
If you are a business owner, you can narrate the story of your business. You can frame the story of your trials and tribulations and put the elements that can make your content appear authentic.
11. Help Visitors Navigate Easily
Do you know what makes good website content? Apart from being informative, conversational, and well-formatted, good content is easy to navigate.
There are multiple routes via which audiences can find your content.
They can come to your site through a post shared on Social Media, Search Engines results, a marketing e-mail and hundreds of other sources.
You should try to link your content to as many places as possible.
12. Stick to the Best SEO Principles While Writing
To write winning content, you must ensure it is written according to SEO principles. Though engaging and compelling content is enough to get ranked, if you follow the best SEO principles and avoid the commonly made mistakes, you can please the Search Engines sooner and get ranked quickly.
You need to do these:
- Integrate keyword phrases into the content naturally.
- Title tags, header tags, and meta-descriptions should be handled carefully.
- Your website should have internal and external links to credible third-party sources.
- Crafting content around the keywords that people are searching for.
- Aim for 1-2% keyword density is okay.
- Incorporate keywords in headlines and sub-headlines.
- Optimize your visual content. You need to resize the images to make your site load faster. You can also add alt tags.
13. Have Captivating Headlines
A lot of people just read the headline to decide whether to move on to the content or not. So, the headline of the content should be very captivating. You should aim to capture the users’ interest right from the first line. So, you can begin with exciting data, question or story in one sentence.
14. Avoid Grammar Mistakes
Last but not least, content should be proofread well. It should not have any spelling, grammar or punctuation errors.
Mistakes to Avoid While Writing Content
- Do not write without understanding who your target audiences are.
- Do not write if you do not understand the topic or do not know your purpose.
- Do not begin without a clear plan.
- Do not write content that does not have any information or can provide any value.
- Do not forget to include a call to action.
- Do not make your content appear like a sales pitch
- Do not forget to promote it over the social media
- Do not forget to notify the people on your mailing list.
Content reigns the Search Engines, and hence no wonder why people spend so much money on buying content.
There are so many beginner bloggers who look out for proven tips for creating killer website content.
The key to do is very simple. You need to provide value to the visitors.
If your content delivers the actual value your customers are looking for; then your content will surely be a winner.