You think that your business website has an appealing UI and it is sure to perform great!
Contrary to this, despite spending a lot of money on designing, your website still does not do well.
Why does this happen?
What makes your website a poor performer and fails to bring the desired traffic that can be converted into potential customers.
Best website design experts know the right tricks.
According to them, the performance of a website depends on a couple of interwoven elements like uptime, page load speed, time to the first byte, and a lot of other factors.
Visitors love to return to sites that are easy to use and get loaded quickly.
Experts have enlisted here are a few things that are making your website a slow performer:
1. Your JavaScript, Images, CSS, and HTML Are Not Optimized
Your site performance is determined by the factors like how fast pages get loaded and how many bytes it has transferred. It is true that about 90% of the poor performance of the website happens in the front end.
Once the browser has the HTML, the server is done and then nothing can be done at the back-end as things to the court of the browser.
It begins to use our HTML in its own way.
So, to achieve the best performance, a regular optimization of Images, CSS, and JavaScript needs to be done.
Heavy use of CSS and JavaScript leads to the poor performance of sites because it adds functionality and styling to the website’s front end.
The best website design agency makes sure to move the scripting and tracking code below-the-fold location which checks to slow down the site.
2. You Have a Bad Choice of Hosting Company and Server
If you have not chosen the right hosting company then the server that it uses to store your website will influence the speed of the page to a large extent.
So, it is important to make the right choice to make the visitors feel satisfied. You need to choose a host and a hosting plan with proper care that can match the needs of your website.
If your website has a massive database you should not choose shared hosting.
Choose to host according to the needs of your website.
Check out factors like how long it takes the server to respond to your request.
An overcrowded server can reduce the performance to a great extent.
3. You Have Poorly Coded Websites
Not all website developers are equally efficient in writing code.
A lot of unprofessional developers come up with massive blocks of code that can perform only minor functions.
Apparently, poorly coded websites are poorly performing ones.
Unnecessary elements from the code like line breaks, spaces, and other formatting data that are not actually required should be done away with.
A lot of online tools are available that can refine the code and fix the problem and beautify your code. Better still; hire the best website design and development agency to fix the coding issues.
4. You Are Using Too Many Plug-in and Widgets
If your website is on WordPress, you will be tempted to customize it with plug-ins and widgets.
However, this feature can be the cause of slow page speed and slow loading of your websites.
It is better not to use too many plug-ins and use only the ones that are necessary.
Also, check out whether the plug-ins and widgets are created by reputed sources before installing them.
5. Your Site Has Images That Are Hosted On a Different Server
When your website has images that are hosted on some other server or when it is hot-linked, it will tend to perform slower.
So, check out things like if somebody is using URL of your graphics or images to display the same on his website then your server resource is being utilized which is benefitting the other party and harming you.
So, hotlinking should be strictly checked out to avoid the poor performance of your site.
Take the help of the best designer and developers to prevent hotlinking.
6. Your Website Has a Lot of Embeds Like External Videos, Images, and Other Media
Every website follows HTTP or Hypertext Transfer Protocol which dictates that for loading any website in a web browser, the browser has to send an HTTP request to the targeted website hosting server.
The web server then in turn sends back a response with the requested resource.
A lot of web pages are complex and need multiple HTTP requests to be fully functional. More complexity of a web page means more HTTP requests and more requests mean slowing down of a web page.
Simplifying a web page can solve the problem.
External resources like videos, images, and other types of media like affiliate links, widgets, display ads, and other similar things need additional requests to the servers and hurt the overall performance of a website.
7. Browser Caching is Not Enabled
Caching is the process of saving data in a place from where it can be easily fetched and used in the future. In the Browser Cache website data like images and HTML files or images can be saved easily.
When visitors return to the cached web page, the browser automatically loads these files from its stored data and does not have to send requests to the browser.
If you have not enabled browser caching, your website will be slow and perform poorly. It is a must when you have a lot of useful static content on your website.
8. Your Render Blocking Code is Not Removed
Web browsers take their own time to process and they process each resource one by one. Many times, a code of a file prevents future assets from loading quickly. This is called render-blocking code.
It is typically JavaScript or CSS by default. This render-blocking content loads before the page content and makes the entire website slower.
With the help of professional developers, these codes can be removed or deferred resulting in a better performance of your website.
9. Your Files Are Not Compressed
Compressed files get delivered quickly over the web.
If the web servers that you are using is compression enabled, your files will shrink down without any loss of information before they are sent to a browser.
After that, when the browser receives these compressed files, it decompresses them and renders them in a normal way. Smaller and compressed files can be sent quickly and can be quickly downloaded as well so compression is always good.
Getting a fast-loading and high-performing website is as important as getting an eye-catching and appealing website.
Do you know how long visitors stay on your website? It is just 15 seconds and in those 15 seconds, you need to capture their attention.
Imagine what will happen if your site is taking this much time on just getting loaded???
Visitors will run away and your website will be a complete waste of money.
Conclusion
Be wise and get in touch with the best website designer and developer today!
At Think Big Digital, we help your business to build an efficient and robust brand that will differentiate it from your competitors.
Let's build something great together😎
Turn your ideas into reality. Get a brand design that your customers will love.
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